Market Positioning Map. Top 10 Product Positioning Map Templates with Samples and Examples The positioning map is a two-dimensional graphical representation of marketing positioning, also called a perception map; it shows the position of a company, a brand, or an individual product or product line in its market segment. The map allows you to see where your brand stands and how it can be differentiated from competitors.
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Perceptual maps provide a better understanding of customer perceptions and market positioning This strategic tool contrasts the brand against competitors based on various criteria important to the target market, such as price, quality, status, or features.
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Philip Kotler, one of the world's leading experts in management, has defined brand positioning as "an act of designing a company's offer and image to occupy a. The map allows you to identify how competitors are positioned relative to you and to identify opportunities in the marketplace The map allows you to see where your brand stands and how it can be differentiated from competitors.
Market Positioning Map Template Growth Business Templates. When crafting a perceptual map, marketing teams often rely on two main types: two-dimensional and multi-dimensional maps Perceptual maps provide a better understanding of customer perceptions and market positioning
Positioning 5 Strategies to Stand Out From Your Competitors Online. A perceptual map is used to show consumer perception of certain brands An example of consumers perception of price and quality of brands in the automobile industry are mapped below: